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Branding

I have handled numerous branding projects, overseeing everything from logo design to the development of complete brand guidelines. In some projects, I worked as a project manager for the logo design, while in others, I took on the role of the designer responsible for creating the brand guidelines.

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MKD

Logo Design and Brand Guideline Book

A logo design for an online–offline platform startup offering the best mobile deals. The logo balances brand essence, aesthetics, and the founder’s vision. I led the complete brand design and development, from ideation and logo design to brand positioning, identity, messaging, typography, color palette, and applications.

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Al Maha

Logo Design and Brand Guideline Book

A full-fledged corporate branding exercise involving workshops and multiple stakeholder meetings. The logo was designed to reflect the company’s essence and the cultural context of Oman. I led the project end to end. Al Maha Ceramics received Superbrands recognition from UAE’s Choice in 2020.

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Haabta

Logo Design and Style Guide

Haabta is an English–Arabic e-commerce platform. The logo was designed to reflect both cultural contexts. I led the project and worked closely with the creative team to develop a style guide defining the brand identity, messaging, typography, and color palette.

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Work From Hub

Logo Design and Style Guide

WorkfromHub is a platform aggregator of on-demand hybrid workspaces designed to be both productive and holistic. The logo depicts a growing graph in the shape of a “W,” the first letter of the brand name, with a subtle hint of an online essence. I led the project from ideation to delivery.

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