My work focuses on structuring information, guiding user actions, and improving digital experiences across platforms. I work across UX design, UX/UI audits, UX research, and digital design, including website and social media content analysis and design. I currently work with artists, small businesses, non-profits, and startups, assisting them in strengthening their digital presence.
I also worked in client management in advertising with global agencies such as Lowe Lintas, JWT, and NPA. I managed end-to-end marketing communications for clients, including writing briefs, generating ideas for both new and existing accounts, developing brand strategies, and executing campaigns. I led multiple brand identity development projects.
I also managed PR and social media strategy and content creation, overseeing execution across platforms. In addition, I supervised media teams to deliver integrated campaigns across digital and mainstream channels.
Beyond work, I have a deep interest in art. I have organized and curated art exhibitions in India, Oman, and the United States, amplifying artists’ voices and integrating them into a cultural dialogue. I also paint when time allows, a practice that sharpens my sense of visual hierarchy and balance and informs my approach to UX design.
These experiences influence how I design, focusing on usability while staying mindful of cultural context.
About
I am a UX and Digital designer with a background in Advertising, Marketing Communications and Art. I am passionate about leveraging technology and data to create beautiful and intelligent designs.
My work focuses on structuring information, guiding user actions, and improving digital experiences across platforms