Key Highlights
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What I do
I design and build digital products for artists, small businesses,
non-profits, and cultural organizations. My work includes UX/UI design, usability audits, website development, and brand communication. I approach every project by understanding its purpose, problem space, audience, and design context.
My Background
I began my career in advertising and marketing communications, leading campaigns and brand communications. Those years taught me how design influences perception, emotion, and business outcomes.
Over time, I became more interested in how people interact with technology and information, which led me to UX/UI design.
Beyond Work
I have organized and curated art exhibitions in India, Oman, and the United States, amplifying artists’ voices and integrating them into a cultural dialogue. I also paint when time allows, a practice that sharpens my sense of composition and visual balance.
These experiences continually shape how I think about design as both a functional and cultural practice.
UX/UI DESIGN
Strong foundation in UX/UI Design
Assisted in revamping The Phillips Collection blog, migrating 2,000+ posts and managing formatting, links, images, and node linking in Drupal www.phillipscollection.org/blog.
Designed responsive websites for small businesses, start-ups, and non-profits, including a dog school, generating 200+ sessions and 80+ unique local visitors in 90 days, with 66% mobile traffic.
Designed and developed brand assets, marketing materials, and social media visuals.
ADVERTISING
Led the Advertising and PR team for MG Motor Oman, growing followers of Instagram from 45K to 70K and boosting vehicle sales by 102.5%, elevating brand position from 7th to 4th
Led advertising campaign management for Airtel’s Northern Circles. Helped grow overall subscribers from 131,349 to 241,148 in 2 years, achieving 83 % growth and retaining its position as India’s largest mobile network
Core team member of Maruti Suzuki Alto advertising. Our campaign helped boost annual sales from 159,000 to 300,950 units over 4 years, achieving 89% growth and retaining its spot as India’s top-selling car. Won Silver Effie Awards for campaign effectiveness.
ART
I have organized multiple art exhibitions in India, Oman, and the United States, amplifying the voices of artists and integrating them into a cultural dialogue.
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